Efficiency Killed The Craftsman
February 14 2025
Poster Design
This poster is a manifesto in print - a statement against the uniformity of quick modern digital design. Created entirely with analog techniques, each word in “Efficiency Killed The Craftsman” is printed using a different method, from screen printing to woodcut. The imperfections, textures, and layers highlight what gets lost in the pursuit of pixel-perfect design.
It’s part of a larger conversation. The poster is the tangible outcome of my graduation project Creativity Lost Touch, a project about exploring the role of craftsmanship in the world of modern design.
Want to know more about the creative journey?
”Flaws are human, and the attraction of art is the humanity held in it”
Rick Rubin
